10.46243/jst.2020.v5.i5.pp237-252 registered
Enhancing Usability Testing Through A/B Testing, AI-Driven Contextual Testing, and Codeless Automation Tools
Resolves to https://www.jst.org.in/index.php/pub/article/view/1176
Held by Longman Publishers (India) · prefix 10.46243 live · DOI address https://doi.org/10.46243/jst.2020.v5.i5.pp237-252
Registered 29 Sep 2026 via crossref · record version 2 · last change 30 Sep 2026, 12:00 AM · record sha256 62229be9c611d7a1…
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JournalArticle — an article in a journal · Digital · Visual · en
Enhancing Usability Testing Through A/B Testing, AI-Driven Contextual Testing, and Codeless Automation Tools (PrincipalTitle)
Published 2020-10-29
Part of Journal of Science & Technology · ISSN 2456-5660 · volume 05 · issue 05 · pages 237–252
Agents
- Ramya Lakshmi Bolla (author)
- Jyothi Bobba (author)
- Longman Publishers (publisher)
Identifiers DOI 10.46243/jst.2020.v5.i5.pp237-252
Abstract
Background Information: Usability testing is essential for ensuring a seamless user experience in modern applications. Traditional methods often lack scalability and adaptability to real-world scenarios. By integrating A/B testing, AI-driven contextual testing, and codeless automation tools, testing efficiency improves, enabling dynamic UI evaluation, real-world usability assessments, and streamlined automation for comprehensive, data-driven usability testing. Objectives: This study aims to enhance usability testing by leveraging A/B testing for UI optimization, AI- driven contextual testing for real-world adaptation, and codeless automation tools for efficiency. The goal is to increase accuracy, improve test scalability, and streamline the usability evaluation process for faster, more reliable application development. Methods: A/B testing analyzes multiple UI versions for user engagement effectiveness. AI-driven contextual testing simulates real-world user interactions to detect usability issues dynamically. Codeless automation enables no-code usability test execution, ensuring broader test coverage and increased efficiency while reducing manual intervention in the usability evaluation process.
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Each element by the standard's name (Annex B: reference elements, then administrative) and the Handbook's (in grey), read off the record above.
| Element | Value | In the record |
|---|---|---|
| DOI Name DOI name | 10.46243/jst.2020.v5.i5.pp237-252 | doi |
| Referent Type referentType | Creation | referent |
| Referent Sub-Type referentSubType | JournalArticle — an article in a journal | type |
| Referent Name(s) referentName(s) | Enhancing Usability Testing Through A/B Testing, AI-Driven Contextual Testing, and Codeless Automation Tools (PrincipalTitle, en) | titles |
| Basic Metadata basicMetadata | author: Ramya Lakshmi Bolla author: Jyothi Bobba publisher: Longman Publishers published: 2020-10-29 part of: Journal of Science & Technology · ISSN 2456-5660 · vol. 05 · no. 05 · pp. 237–252 language: en form: Digital · Visual · Language | agents, dates, container, language, structural_type, modes, characters |
| Referent Identifier(s) alternateIdentifier(s) | none besides the DOI | identifiers, relations (IsSameAs) |
| Registration Authority registrationAuthorityCode | Crossref — issued by Crossref (member 25296); held here as a copy | record.source_agency (our code, ra_doi_name, for names issued here once appointed) |
| Created Date issueDate | 2026-09-18 | record.registered (when the DOI name was first registered) |
| relatedIdentifiers | none needed — the descriptive metadata is in this record | container, relations (only where the descriptive metadata lives at another identifier) |
complete Every System Metadata element is here, with the basic metadata a journal article needs.
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Every change to this DOI, in order, as it was recorded. Entries are only ever added, never changed or removed.
| # | When | What | By | Changes |
|---|---|---|---|---|
| 1 | 29 Sep 2026, 10:00 PM | register registered at Crossref; record read from api.crossref.org | Administrator (admin) | 97 fields set · sha256 2937f2907102… |
| 2 | 30 Sep 2026, 12:00 AM | update record re-read from api.crossref.org | Administrator (admin) | container.titles.0.value: |
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