Cite this DOI

Rakesh Kopperapu (2025). EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES. *Journal of Science & Technology*, *10*(2), 23–38. https://doi.org/10.46243/jst.2025.v10.i02.pp23-38

@article{rakeshkopperapu2025embedded,
  author    = {Rakesh Kopperapu},
  title     = {{EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES}},
  journal   = {Journal of Science \& Technology},
  year      = {2025},
  month     = {feb},
  volume    = {10},
  number    = {2},
  pages     = {23--38},
  publisher = {Longman Publishers},
  issn      = {2456-5660},
  doi       = {10.46243/jst.2025.v10.i02.pp23-38},
  url       = {https://doi.org/10.46243/jst.2025.v10.i02.pp23-38},
  abstract  = {This research investigates the integration of embedded finance solutions into non-financial firms,as well as the influence on customer accessibility and service delivery. This also explores theway regulatory compliance ensures consumer trust and successful integrations. Non-financialbusinesses can use strategic partnerships wherein financial institutions and technologycompanies develop efficient financial ecosystems. The future of Embedded Finance is standingon strategic partnership bases that will seamlessly work for financial experiences of the end-consumer.}
}

TY  - JOUR
TI  - EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES
AU  - Rakesh Kopperapu
JO  - Journal of Science & Technology
PY  - 2025
DA  - 2025/02/07/
VL  - 10
IS  - 2
SP  - 23
EP  - 38
PB  - Longman Publishers
SN  - 2456-5660
AB  - This research investigates the integration of embedded finance solutions into non-financial firms,as well as the influence on customer accessibility and service delivery. This also explores theway regulatory compliance ensures consumer trust and successful integrations. Non-financialbusinesses can use strategic partnerships wherein financial institutions and technologycompanies develop efficient financial ecosystems. The future of Embedded Finance is standingon strategic partnership bases that will seamlessly work for financial experiences of the end-consumer.
DO  - 10.46243/jst.2025.v10.i02.pp23-38
UR  - https://doi.org/10.46243/jst.2025.v10.i02.pp23-38
ER  -

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    "DOI": "10.46243/jst.2025.v10.i02.pp23-38",
    "URL": "https://doi.org/10.46243/jst.2025.v10.i02.pp23-38",
    "title": "EMBEDDED FINANCE: HOW NON-FINANCIAL COMPANIES ARE SHAPING THE FUTURE OF FINANCIAL SERVICES",
    "source": "Smart Scholars DOI Registry",
    "container-title": "Journal of Science & Technology",
    "author": [
        {
            "family": "Rakesh Kopperapu"
        }
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    "issued": {
        "date-parts": [
            [
                2025,
                2,
                7
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    "volume": "10",
    "issue": "2",
    "page": "23-38",
    "publisher": "Longman Publishers",
    "abstract": "This research investigates the integration of embedded finance solutions into non-financial firms,as well as the influence on customer accessibility and service delivery. This also explores theway regulatory compliance ensures consumer trust and successful integrations. Non-financialbusinesses can use strategic partnerships wherein financial institutions and technologycompanies develop efficient financial ecosystems. The future of Embedded Finance is standingon strategic partnership bases that will seamlessly work for financial experiences of the end-consumer.",
    "ISSN": "2456-5660"
}

From the record as registered (version 2) — the record and its history. Programs: https://registry.smartscholars.in/api.php?action=cite&doi=10.46243%2Fjst.2025.v10.i02.pp23-38 gives all four in one JSON answer.