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It looks intohow virtual and augmented reality and along with the aids, intervention, and integration of AI, in analyzed to determinehow they increase consumers’ engagement and satisfaction as well as the efficiency of operations. The researchfocuses on the emerging trends, issues, and prospects of deploying such technologies in retail. About current trendsand future development, it discusses ways in which the Metaverse might be useful for the realization of new, effectiveretail strategies." }, "license": { "url": "https://creativecommons.org/licenses/by/4.0", "start": "2025-06-11", "applies_to": "unspecified" }, "references": [ { "key": "ref1", "doi": "10.30574/wjarr.2023.20.3.2495", "unstructured": "Uwaoma, P.U., Eboigbe, E.O., Eyo-Udo, N.L., Ijiga, A.C., Kaggwa, S. and Daraojimba, A.I., 2023. Mixed reality in US retail: A review: Analyzing the immersive shopping experiences, customer engagement, and potential economic implications. 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