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The combination of AI and CRM makes CM forecasting more accurate and productive throughprediction of future trends based on customer data analysis. Predictive analytics provides data-driven insights that helpoptimize sales tactics and decision-making processes. Customer interaction and personalization in CRM systemsbecome more open to strong connections in the time of AI is included. Updates are available continuously and dataruns into the AI models in real time. The results confirm the great enhancement of CRM performance and companyoutcomes provided by AI. The importance of future research is in further refining methodology to create CRM basedon the needs of specific industries for optimal results." }, "license": { "url": "https://creativecommons.org/licenses/by/4.0", "start": "2025-05-16", "applies_to": "unspecified" }, "references": [ { "key": "ref1", "unstructured": "Venkataramanan, S., Sadhu, A.K.R., Gudala, L. and Reddy, A.K., 2024. 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